We are living in the times where our daily lives are influenced by the technology. Not one or two but all the activities that we do throughout the day uses technology to get completed successfully. Think of commute, communication, office automation, cooking, cleaning or even exercise. There is a strong factor of ‘tech’ that is there in each of the things I just mentioned.
Since technology is resonating so closely with the things that we do every day, therefore, we also choose technology to launch or market any of the new offerings that we have. But when it comes to product launch, tech-preneurs around the world are facing one common problem, what to choose, a website or the mobile app for their product launch?
The quest is widely pulling in more people in it and is becoming one of the most frequently asked questions from people working in the aforementioned industries, who apparently have their own reasons to justify the answer. To guide entrepreneurs on choosing a more appropriate medium amongst website or a mobile app for their product launch, I have written this piece that is going to talk about certain important factors that will help you in deciding.
Know your product
The first step towards your product launch is probably knowing the type of your product. There are products that naturally define their characteristics and requires less thought process than in launch of any other product. For e.g. if you are launching a directional app that navigate users on every step that they take, there lies absolutely no point of building a website for the given purpose. However, if your product holds relevance to both mobile apps and websites then it gets trickier.
In the happening of such an event, the responsibility lies with the business owner to decide what medium is going to best portray his interests in front of the customers. What is the best time of your product usage by the customers and will they prefer to use it while in front of the computer screen or on the go are some prerequisites that needs to be answered beforehand? Also, whether your product requires a working internet connection to run seamlessly or it can offer the same user experience when offline.
Rehearsals are important
Product launch are basically rehearsals on a continuous basis. One product is due to be launched, its tested on its design, the user experiences it’s going to generate and so on and then you get the data regarding the customer feedback. Based on this feedback you bring it back into the development phase and re-iterate it and release.
Now imagine, you are launching your product for the first time and you choose to launch it on multiple platforms at the same time, how tedious it can be. The more platforms you chose to launch, the more effort it will require, thus, lessening your concentration from each of them.
A multi-platform launch is advised only when the product has achieved a prior market fit. The customer knows about the product and is excited to see ad check the upgrades you just made to it. The business owner also has a clear idea as to where these upgrades will take the company.
An eye on the costs
More platforms all at once means more expenditure, both in terms of money and resources. No matter if your product is a masterpiece created completely in-house or is a result of outsourced development, you require specialized skillsets for each of the different platforms used. The more viable thing to do here is to thoroughly study your product and the profit possibilities that it can bring to you, prior its launch and see what works best in your favor.
And last but definitely not the least challenge that a business owner faces at the time of product launch is the distribution, especially for a mobile application-only product launch is acquiring customers.
Why? Since mobile applications do not have a single place for discovery as websites have; the search engine. Therefore, in order to get featured on Apple or Google on their respective app stores, you need to have taken care of the distribution prior the launch.
For example, if you are planning to launch an application for eateries in your vicinity, try signing up at least 10 eateries in your area, so that when the app is launched and you start the publicity process, the new customers will get something meaningful after they join your mobile app. It’s similar to crowd funding but the idea doesn’t work properly here.
So, by carefully assessing each point mentioned above a sane business owner would know that there aren’t any set rules to decide for product launch platforms. They are to be decided based upon the product choice and customer preferences, and once a market fit is achieved, you can invest further and move on to explore more opportunities.
In order to cope with the issue, professional branding design agencies are there that help clients from all over in creating productive product launch and marketing strategies, so incase a business owner finds it real hard to devise a strategy by himself, we have shown them an easy way out.
You can consult with Digital Marketing Agency.
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